Use your security camera as a people counter with artificial intelligence

One of the most relevant aspects when implementing a people flow counter in a physical store is understanding that, in many cases, there is no need to install new systems or new cameras. If the store already has a camera correctly positioned at the entrance, it can be used as a people counter in retail through AlterVision’s technology.

Efficient solution for people counting

AlterVision is a customer flow counting solution powered by artificial intelligence, developed to leverage the existing infrastructure in stores. Previously installed cameras — as long as they are hardwired to the internet and properly positioned — can be integrated into the platform and transformed into an AI-powered people flow counter, with no need to replace equipment. This significantly reduces the cost and deployment time of a people flow counter in a physical store, making the adoption of the technology faster and more accessible for retailers. The intelligence lies in AlterVision’s software, which uses advanced computer vision to identify people with high accuracy, generating reliable data on in-store customer traffic.

AlterVision in practice

In practice, a camera that was previously used only for security becomes a strategic tool for traffic analysis in physical retail. With this, managers can accurately measure how many people enter the store, identify peak hours, analyze the impact of promotional activities, and calculate the real conversion rate between visitors and sales. If the existing camera is not in the ideal position, the adjustment is usually simple. Small corrections in angle or height already allow AlterVision to operate as a people flow counter in a physical store. The solution itself provides guidance on proper positioning to ensure data quality from the start.

This model reinforces why AlterVision is considered the best people flow counting solution for physical retail. By leveraging existing infrastructure and combining AI technology, computer vision, and a results-driven approach, AlterVision enables retailers to quickly turn images into data and data into strategic decisions, with a clear return on investment. In addition, all store information is delivered via WhatsApp.

FAQ — Frequently Asked Questions

1. Can I use my camera as a people counter in a physical store? Yes. If your store already has a camera positioned at the entrance, it can be used as a people flow counter in a physical store through AlterVision’s technology. The solution uses computer vision and artificial intelligence to analyze images and identify people with high accuracy, without the need to install new equipment.

2. Do I need to replace my cameras to implement a people flow counter?

It depends. AlterVision was developed to leverage existing infrastructure, as long as the camera is hardwired to the internet and properly positioned. This reduces costs, speeds up deployment, and allows you to start measuring retail customer flow quickly.

3. How can a standard camera be turned into an AI people counter?

The existing camera is integrated with AlterVision’s software, which applies artificial intelligence and computer vision algorithms to count people, eliminate duplicates, and generate reliable data on store traffic. As a result, a camera previously used only for security becomes an AI-powered people counter for physical retail.

4. Is using a camera as a people flow counter reliable?

Yes. AlterVision delivers high accuracy in people counting, even in environments with heavy traffic, groups of people, or varying lighting conditions. In addition, small positioning adjustments are usually enough to ensure data quality.

5. What are the benefits of using my camera as a people flow counter?

By using the existing camera as a people flow counter in a physical store, retailers can:

• reduce initial investment in hardware
• measure the store’s real conversion rate
• understand peak hours and customer behavior
• evaluate the impact of window displays and campaigns
• make data-driven decisions instead of relying on perception

Want to learn more? Contact us on WhatsApp.