Shoe Store Increases Revenue with AI – DWS & Epsilon

Physical retail faces a paradox: stores remain the main sales channel, but measuring results is still limited compared to e-commerce. While every click is tracked in digital environments, many decisions in the offline world still rely on perception or fragmented reports. It is in this context that DWS, in partnership with Epsilon, demonstrated how artificial intelligence (AI) can transform data from cameras and management systems into actionable intelligence — increasing sales and optimizing the customer experience.

How AI Expands the Vision of Physical Retail

Integrating AI with security cameras and ERPs allows for cross-referencing data on foot traffic, shopping behavior, and operational indicators. According to a McKinsey study, companies that adopt advanced analytics in retail can increase operating margins by up to 60%. In the case of DWS, the partnership with Epsilon enabled:

• Personalized experiences: AI creates customized campaigns based on consumer behavior.
• Inventory management: Predictive algorithms help forecast demand, avoiding overstocking or product shortages.
• Omnichannel integration: AI connects physical and online stores, offering consumers a seamless, unified shopping experience.

The Direct Impact on Sales

Implementation delivered tangible results. Based on data from Epsilon, retail chains that applied AI solutions at points of sale saw an average sales increase of 15% per store within 12 months. Additionally, the use of predictive algorithms allowed for adjustments in promotions, store layouts, and marketing campaigns, improving the accuracy and effectiveness of commercial strategies.

The Future: Smarter, More Integrated Stores

The use of AI in physical retail is not just a trend — it’s an expanding reality. A report by Deloitte shows that 64% of global retail executives plan to increase investments in AI by 2026, with a focus on consumer behavior analysis and process automation. Partnerships like DWS and Epsilon demonstrate that this transformation is already underway, delivering greater efficiency, competitiveness, and customer-centricity.

Executives who want to turn their stores into smarter points of sale need to consider AI integration as a strategic part of the business. AlterVision works precisely at this intersection — connecting cameras, ERPs, and advanced algorithms to generate practical, measurable intelligence.

Want to discover how your retail network can achieve similar results? Explore AlterVision’s solutions and take your operation to the next level.