Technology in payment sells and builds loyalty with more customers in physical stores

Physical retail is undergoing a complete transformation. With accelerated digitalization and the strength of e-commerce, increasing efficiency and delivering unique customer experiences has never been more crucial. In this scenario, recent partnerships such as Verifone and PopID are no longer a futuristic trend—they now represent an immediate competitive advantage.

Facial Biometrics in Retail: More Than Convenience, a Strategy

Verifone partnered with PopID, a specialist in biometric software, to develop modules that enable authentication via facial recognition and palm scanning. This technology allows consumers to make payments and access loyalty programs with a simple smile or hand gesture.

Facial recognition technology applied to payments helps reduce friction at checkout and eliminates reliance on physical cards or smartphones. According to Juniper Research, the total volume of biometric transactions is expected to grow 383% by 2027.

Success in Brazil

Facial biometric technology is already being adopted in Brazil by various retail chains. The Minas Gerais-based supermarket chain D’Ville, for example, was a pioneer in implementing Payface’s solution across all its units, allowing customers to pay using only their face.

Additionally, Verifone has announced plans to launch its facial biometric solution in the Brazilian market in the coming months, integrating cameras with recognition sensors and expanding consumer payment possibilities.

Adoption Challenges: Privacy, Compliance, and Consumer Acceptance

Despite its potential, facial biometrics requires attention to regulatory and cultural issues. GDPR in Europe and LGPD in Brazil establish clear guidelines regarding consent and personal data handling.

Studies show that 60% of Brazilian consumers have concerns about sharing biometric data. Therefore, in addition to technology, it is essential to build a narrative of transparency and security, ensuring that customers perceive added value in speed, personalization, and reliability.

Cameras for Physical Retail Go Beyond Security

The adoption of technologies integrated with cameras using artificial intelligence is already a reality in various store activities: loss prevention and inventory control, queue analysis, and smart checkout, in addition to foot traffic counting—a system that only AlterVision uses in Brazil.

Integrating existing in-store cameras with an ERP system via AI generates valuable data and insights for rapid decision-making, delivering real-time flow and conversion rate metrics directly to mobile devices.

Executives who can connect technologies as part of a data strategy will be ahead in the retail sector transformation journey. If you want to understand how to turn your operation into a retail data intelligence hub, learn more about AlterVision.